Boost Your Sales by

Building a Winning Pipeline in 12-Weeks

Learn the proven ActionCOACH management frameworks to build competent, productive teams and develop leadership systems that free you from day-to-day fire fighting.

Close More High-Value Deals

Build a Consistently Performing Sales Team

Lead with Data-Driven Confidence

For Growth‑Minded Sales Professionals

Sell with Purpose. Execute with Focus.

Sounds simple, right? As a salesperson, you know there’s a lot more to consistently hitting your number. That’s why this masterclass sharpens your mindset, messaging, pipeline discipline, and closing skills so you can win more of the right deals.

A Salesperson’s #1 Job

Create qualified opportunities and build trust. Engage the right prospects, ask better questions, uncover real needs, and progress conversations that lead to meaningful next steps.

A Salesperson’s #2 Job

Keep the pipeline moving with clarity and consistency. Prioritize the highest‑value actions, follow up with purpose, and use metrics to guide you to the close.

In the 12‑week Sales Masterclass, you’ll receive training, guidance, and resources to become a more confident, consistent closer — alongside a cohort of local sales professionals committed to improving every week.

What You Can Expect From 12-Week Sales Training Program!

Ignite

Develop core management skills that turn confusion into confidence. Learn how to delegate effectively, manage meetings, and keep your team focused on what matters most.

Empower

Empower your sales performance. Enhance your ability to manage your sales process, foster personal growth, and implement proven techniques to maximize your sales potential.

Achieve

Achieve sales mastery with a proven framework that drives measurable results. Learn how to refine your closing techniques, optimize your performance tracking, and improve your daily sales habits for sustainable growth and success

Your investment is $1,200 covering all 12 weekly sessions

Joining The Sales Masterclass Gives You Access To...

12x Sales Training sessions

• 12 x 90 Minute weekly sessions LOCAL

• Learn with other local sales leaders

• Expertly facilitated sessions with your local ActionCOACH team

• Walk away with practical strategies and weekly action items

12x Online Training Sessions with World #1 Business Coach, Brad Sugars

• Chairman & Founder of ActionCOACH, Brad Sugars, will deliver video learning sessions each week

Workbook & Planning Tools ready to use in right‑away

• Walk away with weekly sales actions

• Reading materials from best-selling sales authors

• Scripts, agendas, and resources

The Sales Masterclass Outline

Transform your business in every session, initiating your journey toward effective management and sustainable success.

WEEK #1

Define Your Mindset & Professionalism in Sales

Kick off by shaping your sales mindset, focusing on professionalism, and understanding the key traits of top‑performing salespeople. Establish the foundation for your journey ahead.

WEEK #2

Beliefs

Explore the impact of personal and professional beliefs on sales success. Identify the four types of salespeople and customers to understand how these beliefs shape your approach and interactions, and how to shift your mindset for greater results.

WEEK #3

Effective Communication & Engagement Strategies

Learn how to communicate with logic and emotion, using tools like DISC profiling to better understand your clients' needs. Master the art of engaging your prospects for more meaningful connections.

WEEK #4

Prospecting, Qualifying & Targeting

Dive into prospecting techniques, building a robust sales pipeline, and mastering the AIDA model to focus your efforts on the highest‑value leads, ensuring you’re targeting the right audience.

WEEK #5

Lead Qualification

Learn how to qualify leads effectively, create a compelling buyer experience, and build rapport that turns casual prospects into committed clients.

WEEK #6

Technique & Sales

Master relationship‑building skills and decode the body language of buyers to understand their true intentions. Use this knowledge to build stronger, more trusting connections.

WEEK #7

Sales Negotiation & Objection Handling

Equip yourself with negotiation tactics and learn how to handle objections like a pro. Overcome common barriers to closing deals and turn resistance into opportunities.

WEEK #8

Understanding Your Competition & Your Unique Selling Proposition

Get a clear view of your competition through SWOT analysis and develop a strong Unique Selling Proposition (USP) that differentiates you in the marketplace, setting you apart from competitors.

WEEK #9

Database & Tools

Refine your sales process for maximum efficiency and use key performance indicators (KPIs) to measure and improve sales results. Leverage the right tools for tracking and adjusting strategies.

WEEK #10

Elevating Customer Service & Building Loyalty

Focus on enhancing customer service to boost satisfaction, loyalty, and long‑term relationships. Learn how exceptional service leads to repeat business and referrals.

WEEK #11

The Enrollment Process & Closing Deals

Master the enrollment process, learn how to ask the right questions, and perfect the art of closing deals. Gain insights into how to secure commitments and seal the deal with confidence.

WEEK #12

Scripts, Action, & Turning Your Vision into Reality

Conclude by learning how to use scripts effectively, take action on your goals, and turn your vision for success into a reality. This final session ensures you leave with a clear plan and the tools to succeed.

12‑Week Sales Training Program

Meet Your Coach: Michael Conner

Michael Conner, PMP, CSM, is an accomplished business coach, ordained minister, and former corporate executive with over 20 years of leadership experience at PwC, Alcoa, Nielsen, and Fiserv. As founder of Abundance Growth Coach and ActionCOACH North Georgia, Michael blends proven business strategy with faith-based principles to help leaders grow profits, build thriving teams, and lead with purpose. His signature framework, Faith + Strategy = Abundance, empowers business owners to align vision, systems, and stewardship for sustainable success.

Corporate Leadership Transformation:
Directed large-scale project management initiatives across global teams, implementing systems that increased efficiency and reduced costs by over 30% while improving team cohesion and accountability.
Strategic Growth Coaching:
Guided dozens of small- and mid-sized businesses—ranging from trades and retail to professional services—to double-digit revenue growth through ActionCOACH’s structured frameworks and personalized leadership development.
Culture & Leadership Development:
Designed and facilitated leadership programs that cultivated next-generation managers and strengthened team alignment, helping companies move from reactive management to proactive, values-driven leadership.

Graduating from the Sales Masterclass will help you...

Close More High‑Value Deals

Master powerful techniques in objection handling, negotiation, and enrollment that turn more leads into loyal clients.

Build a Consistently Performing Personal Pipeline

Use a structured 12‑week framework to sharpen your skills, boost personal accountability, and keep a healthy pipeline that converts.

Lead with Data‑Driven Confidence

Learn how to track key sales metrics and use them to make smarter decisions that directly impact your bottom line.

Master business fundamentals and set yourself up for long-term success and freedom.

Here’s what happened when they did.

Every business owner who joins the 12-Week Sales Masterclass shares a common goal: to increase conversions, boost revenue, and build a sales process that consistently delivers results.

"“Before joining, I was buried in daily operations and had no time to think strategically. By week 6, I had systems in place that freed up my evenings, and by graduation, we’d grown sales 35%." - Laura M. | Retail Business Owner

"I didn’t think another course could make a difference — until this one. The accountability, the tools, and the clarity changed everything. I now run my team instead of chasing them." - Ashley T. | Marketing Agency Owner

"I always said I didn’t have time for coaching. What I learned is that I didn’t have systems. The Masterclass helped me fix that — and I finally feel in control of my time and results." - Kevin O. | Construction Business Owner

You could be the next success story.

Join the next 12-Week Management Masterclass and take control of your business and your team.

Frequently Asked Questions

When does the masterclass start and when are the sessions?

The 12‑Week Sales Masterclass begins on [Event Date/Time]. Sessions are held weekly on Tuesdays at the same time, [Event Location].

Who is this program for?

This is for salespeople who want to sharpen their skills, build a consistent pipeline, close more high-value deals, and gain the confidence to hit their targets week after week.

What’s the time commitment and price?

The investment is $1,200 for the full 12-week program. Each week, you’ll attend a 90-minute [Event Location], plus complete weekly action steps and implementation tasks.

What will I learn throughout the program?

Across 12-Weeks, you’ll develop:

1. A sales mindset and professionalism

2. Mastery of buyer psychology

3. Communication & engagement techniques

4. Effective prospecting, targeting, and qualification

5. Advanced sales techniques and relationship building

6. Negotiation, objection handling, and closing strategies

7. Crafting a compelling USP and understanding competition

8. Tracking tools, KPIs, and sales metrics

9. Enhancing customer service and loyalty

10. Building your closing script, action plan, and vision execution

Each week drills down into a focused topic to ensure deep mastery and real results.

What makes this different from other sales training?

Unlike short, one-off workshops, this masterclass offers an in-person training, immersive experience that combines coaching, accountability, and real-world application over 12-Weeks. You’ll work alongside local peers, receive practical tools and scripts, and build a sustainable system—not just learn tactics. All of this is backed by the structure and proven methods of ActionCOACH, focused on action and performance from day one.

At ActionCOACH, we understand it's essential that you achieve real results for you and your business. That's why we back our coaching programs with our ActionCOACH guarantee. As long as you follow our proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programs are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for full details.